This is Yellowbeets

Fresh and Natural,

from The Soil to Your Table. Always.

Great food is made from great ingredients. YellowBeets is all about helping you bring the freshest natural produce home for a truly exceptional culinary experience.

Our Vision

Through our venture to make excellent products accessible to everyone, we envision an ecosystem of farming and the sale of products that is a win-win for everyone involved.

YellowBeets catalyzes the farmers’ efforts to harvest the highest quality products and helps them sell profitably. Further downstream, we ensure that high-quality produce reaches its customers fresh as dew while making it as affordable as the produce at a hawkers’ market. It is our conviction to share the goodness of naturally cropped, fresh farm products with the world, while also directing our attention toward keeping the end-product affordable.

YellowBeets envisages the lifecycle of fresh foods as nature deemed it to be.

Our Mission

Shopping for produce digitally usually involves a cycle of freezing, storing, and thawing the produce – a loop that YellowBeets aims to break. We are on a mission to create a flow of fresh produce straight from the soil to your kitchen, eliminating the midway stops to freezers or cold storage that slowly eat the freshness away.

Our idea, our mission, is to give meaning to the concept of "Farm Fresh".

YellowBeets acquires produce from the farmers, freshly picked and ozone-washed according to your orders. Everything is then hygienically transported to you the same day. We have found a way to optimize this process to scale - it helps us keep our customers happy with crisp veggies every single day!

At our core

We cherish values of

Honesty, passion, and accountability in an endeavor to provide meaning and purpose to our love for curating fresh, natural products for you. It has always been our focal point to bridge the gap between the supply source and delivery destination in a way that maintains product freshness.

We strive to deliver the best customer experience through a commitment to our objective and a fierce will to improve and build new benchmarks continuously. Our sole motivation lies in building a flourishing ecosystem of fresh food digital commerce.

PRODUCTS

GreenChopper

Fresh Cut Vegetables for Farm.

About us

What Our Team Brings Together to Make it Work

At YellowBeets, we want to revolutionize the digital ecosphere of vegetables and grocery shopping.

Our esteemed team members bring together unmatched capabilities and extensive industry experience to craft machinery that brings the YellowBeets Vision into focus and our mission within reach.

CEO

An experience of over 30 years in Agricultural Produce covering multiple domains

CTO

A technical experience of over 20 years, with equivalent market expertise

CMO

Over 15 years behind the back in Needs Analysis in the Food industry and consumer behavior and marketing